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Career women looking to get ahead will find straight answers and nine proven strategies in this guide from one of the most savvy, successful, powerful women in American business. Top magazine executive Kate White shares the systematic plan that took her from being a "good girl" to a "gutsy girl".
- Sales Rank: #1167893 in Books
- Published on: 1996-07-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .75" w x 5.38" l,
- Binding: Paperback
- 288 pages
From Publishers Weekly
The editor-in-chief of Redbook shares her strategies for professional success.
Copyright 1996 Reed Business Information, Inc.
From the Back Cover
For years Kate White lived as a good girl - a rule follower, a people pleaser, a busy beaver - until she was passed over for the job of editor-in-chief of a magazine she had been running for months. She finally realized that being gutsy, not good, was the only way to succeed. And did she ever! Kate went on to create a bold new editorial position at one magazine, she accepted the top spot at another when she was seven months pregnant, and she became editor-in-chief at McCall's magazine as a working mother who intended to spend time with her kids. Today she is the editor-in-chief of Redbook, one of the hottest magazines in the country. Now Kate White tells you how she changed her style and self-image - and gives you specific, straight-from-the-shoulder advice about how to put your life in high gear and make your own career dreams come true. Based on how the real world works, her nine-step program shows you how to get ahead and get what you want. Beginning with a revealing self-test for you to determine how good, or gutsy, you are right now, White reveals the nine strategies every career woman must know, while she shares the inside stories of how other gutsy women - like Revlon's Andrea Robinson, television host Nancy Glass, renowned decorator Alexandra Stoddard, Easy Spirit shoe exec Claire Brinker, and former Reagan media advisor Merrie Spaeth - became stars in their fields.
About the Author
Kate White is the editor in chief of Cosmopolitan magazine. She is also the author of the Business Week bestseller WHY GOOD GIRLS DON'T GET AHEAD BUT GUTSY GIRLS DO and NINE SECRETS OF WOMEN WHO GET EVERYTHING THEY WANT. Ms. White lives in New York City
Most helpful customer reviews
39 of 40 people found the following review helpful.
The best practical business advice EVERY woman should read
By A Customer
I have worked 25 years in the workforce and now make a tremendous salary. I have 50+ books in my office on management, sales, business and marketing by the leading authors of our time. This is by far, the best book of its kind (targeted to women)on the market today. I wish I had read it 25 years ago! Many women, unfortunately, feel they have to play a "game" to get ahead in business. This book gives us insight to our inner selves and helps us realize we can be true to ourselves - and still WIN in the workplace. Fabulous book!!!!
18 of 18 people found the following review helpful.
Highly valuable book, even if you're not a self-help type
By sonya34
I was just out of college when my friend's mother gave me this book. My friend and I rolled our eyes - we were *definitely* not self-help-book readers. I still am not. But many times over the past ten years I have referenced this book in conversations with friends. I have found myself applying many of the tips that Ms. White provides. You don't have to be a hyper-ambitious, ladder-climbing corporate professional to get something out of this book. Among the tenets that have stood out to me over the years are:
-Don't always need to be liked
-Don't smile too easily
-Don't apologize too quickly
-Don't clean up after other colleagues (especially men)
-Don't be a perfectionist at the expense of innovative thinking or getting things done
Simply the notion that men and women (in broad strokes, at least) behave differently and are treated differently in the workplace was a novel idea to me, coming out of a liberal arts college during the mid-1990s. Reading this book gave me an awareness that everyone needs. Obviously, no one book will apply perfectly to each of us, so you can't go looking for that. But do look to this book for many useful ways of seeing the professional world and your own role in it.
73 of 86 people found the following review helpful.
Smart girls can be both good and gutsy!
By mizrahi fan
Hated it! The piece on Julia Roberts was opportunistic and simply proved this woman may well be short on ethics and long on selling hype. Those who chose to overlook what is awful about this book are the very people the author is seeking.
Not my cup of tea! Hope my review was gutsy enough!
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