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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
- Sales Rank: #119859 in Books
- Color: White
- Brand: Unknown
- Model: 1629399
- Published on: 1998-02-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x 1.00" w x 5.25" l, .56 pounds
- Binding: Paperback
- 304 pages
- The Platinum Rule: Discover the Four Basic Business Personalities - And How They Can Lead You to Success
From Publishers Weekly
The Golden Rule is limiting in one sense, say Alessandra and O'Connor, who last collaborated on People Smarts, because it assumes all human beings are alike. The authors propose instead a Platinum Rule, "Do unto others as they'd like done unto them," and concentrate on how to read people better so as to use the rule to succeed in business and industry. At the start, they posit four behavioral styles: directors, who are forceful, competitive, decisive; socializers, who are outgoing, optimistic, gregarious; relaters, who are genial, stable, eager to please; and thinkers, who are self-controlled, cautious, analytical rather than emotional. The book continues with a checklist so readers can determine their own personality types and then advises learning to identify and adapt to the styles (or combinations of the styles) of others so as to advance, whether in peer groups, management, sales or interactions with other businesses. The book is simple, but it may help those who want to increase their sensitivity to others and their power to communicate. Author tour.
Copyright 1996 Reed Business Information, Inc.
From Library Journal
Two veterans of the motivational chalk-talk circuit demonstrate how managers can better direct underlings by identifying their basic personality types.
Copyright 1996 Reed Business Information, Inc.
Review
The Platinum Rule provides a simple technique for increasing understanding in the workplace, a social setting, or anywhere else. The Platinum Rule gives easy benchmarks and tools to identify other people's personality style, their likes and dislikes, through vocal and visual clues. And, of course, it starts by helping the reader identify his or her own style with exactitude. The Platinum Rule reveals how to cope productively with styles other than the reader's own in any setting without changing the reader's identity, use individual differences to bring out the best in any groups or task force, sell or improve customer service by giving customers the information they are really looking for, and diffuse "moments of misery" when someone is just plain unhappy with you, your business or service. -- Midwest Book Review
Most helpful customer reviews
24 of 24 people found the following review helpful.
"It's about you, not me"
By Phil
The premise is simple: "Do unto others as they'd like done unto them."
The classic "Golden Rule" involves a perspective bias, the implicit selfishness of which can and will wreck your interactions with others. Even if you think you have the very best intentions, you'll unwittingly sabotage your objectives. By learning and applying the "Platinum Rule," you'll greatly improve the quality and effectiveness of your interactions with others.
So, how do you know what others would like do unto them? Ask them! Seriously, that's of course a necessary part, but the authors give very thorough treatment of the subject so the reader will know how to step into the worlds of others. They describe and discuss the four basic personality types and impart valuable knowledge about numerous blends of multiple types:
* Directors
* Relaters
* Socializers
* Thinkers
The book features twelve chapters:
1. Has the Golden Rule Lost its Glitter?
2. Getting to Know the Four Basic Styles
3. How to Tell Where You Fit In
4. The Key to Getting a Quick Handle on Anybody
5. How the Read the Mixed Styles
6. Coping Productively with the Other Styles
7. How to Adapt to Anyone...and Retain Your Own Identity
8. Using Individual Differences to Bring Out the Best in Groups
9. Creating a High-Performance Leadership Style
10. How to Sell by Style
11. Providing Service with Style
12. Changing the Rest of Your Life by Creating Positive Relationships
Each is excellent. Two quick examples of things that particularly resonated with me:
* Great discussion and example of the meaning and importance of adaptability (Ch. 7, pp. 131-133)
* Striking example and analysis of a sales environment and the ramifications of not fitting your sales style to the customer
This book is easy to read, practical, and powerful. I think everybody would benefit from reading and therefore highly recommend it to anyone.
1 of 1 people found the following review helpful.
Four-Part Personality Model for Business Settings
By John M. Ford
Tony Alessandra and Michael O'Connor acknowledge that the Golden Rule, "Do unto others as you would have them do unto you," has done much good in the world. They suggest, however, that it be superseded in business settings by their Platinum Rule: "Do unto others as they'd like done unto them." They make the case that treating others well requires understanding their way of seeing the world and how it differs from yours.
The book lays out a Myers-Briggs-like model of personality that is customized for the workplace. The social world is segmented into four types of people. "Directors" are firm and forceful, confident and competitive, decisive and determined risk-takers. "Socializers" are outgoing, optimistic, enthusiastic people who like to be at the center of things. "Relaters" are genial team players who like stability more than risk, and who care greatly about relationships with others. "Thinkers" are self-controlled and cautious, preferring analysis over emotion. Readers can distinguish between the four types by observing others' communication styles and where they focus their attention. Directors and Socializers both prefer open and direct communication, whereas Relaters and Thinkers are more reserved and indirect. Directors and Thinkers focus on work tasks, in contrast to Relaters and Socializers, who focus on people.
The first five chapters introduce the four personality types and teach readers how to recognize their characteristics in themselves and others. The remaining chapters explore personality's influence on how we "communicate and delegate tasks to, complement and correct, and motivate and counsel" our workplace colleagues. The authors clearly define each style and illustrate interactions between people with different styles. Examples are drawn from management, sales, customer service, team building and other common business interactions. The authors emphasize that their framework is heuristic, that few people operate "purely" from a single style in all situations.
I encountered this book in a Federal government leadership training class. The instructor made effective use of the authors' model in class exercises, convincing me that the book had something to offer. After reading it, I remain convinced. Readers who study personality in-depth may gain more from research based on the general Five-Factor model of personality (see, for example, Personality and Work: Reconsidering the Role of Personality in Organizations). But first-time supervisors and team leaders can take many practical lessons away from this book. And they will be well prepared for further honing of their leadership skills from an advanced guide, such as Management of Organizational Behavior (9th Edition) by Hersey, Blanchard and Johnson.
0 of 0 people found the following review helpful.
Reguritated DISC theory. You Dominants out there will love forcing on your underlings.
By Tom S.
Very dated. If life was so easy as simply plugging people into a few quadrants. Unintentional hilarity, example, the CEO who loves position because a car phone was one of the perks!
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