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Put simply, charisma is what makes people like you -- even when they don't know you. It's that special magic that gives the super-successful the ability to influence and persuade others. Do you have to be born with it? Definitely not, says Tony Alessandra, Ph.D., one of the most respected leadership motivators today. Whether you're a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, charisma is something that can be learned, and learned fast.
Using self-quizzes and examples of charisma in action, Alessandra demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in "charisma basics" that shows you how to:
-- Make first impressions powerful and positive
-- Master the art of public speaking
-- Develop the six essential skills of dynamic listening
-- Jump-start your persuasive powers using four simple steps
-- Harness the vital resources of time and space
-- Motivate others by recognizing and adapting to,the four core personality types
-- Create and communicate your vision, your ideas, your products.
- Sales Rank: #1294083 in Books
- Color: Purple
- Published on: 2000-02-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .60" w x 5.51" l, .75 pounds
- Binding: Paperback
- 288 pages
- ISBN13: 9780446675987
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Amazon.com Review
Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In Charisma: Seven Keys to Developing the Magnetism That Leads to Success, he teaches the basics with the aid of "quick quizzes" and demonstrates their uses with the help of inspiring examples. --Howard Rothman
From Library Journal
It's not beauty, brains, or breeding that makes people successful, claims best-selling management guru Alessandra, but charisma?and he's prepared to teach us how to get it.
Copyright 1997 Reed Business Information, Inc.
Review
"LOADED WITH SUBSTANCE TO HELP YOU SUCCEED AND COMPETE IN THE TWENTY-FIRST CENTURY".
-- Business Times
Most helpful customer reviews
12 of 13 people found the following review helpful.
Succinct guidelines and lively writing = an energizing book.
By A Customer
The book's approach to this illusive phenomenon is built around what the author sees as the seven main components of charisma: body language, ability to speak well, active listening, persuasiveness, use of space and time, understanding and relating to others, and vision or ideas. Succinct guidelines, quizzes and lively writing make this a highly energizing and useful book.
47 of 49 people found the following review helpful.
To The Early Greeks, Charisma Was "A Divine Gift"
By Donald Mitchell
This book is a solid introduction to the subject of having more influence that will help those who feel challenged by social situations. Self-diagnostic questions and simple examples combine to give you a good sense of what you need to work on.
The author provides a number of definitions of charisma (including the one in the title of this review), and seems to focus on "the ability to influence others positively by connecting with them physically, emotionally, and intellectually."
Daniel Goleman has written a great deal about emotional intelligence (see his books, Emotional Intelligence and Working with Emotional Intelligence), and has noted that many people lack skill in this area. For those who have little of this capability, Charisma will provide a useful toolkit for assessing and adapting successfully in social situations.
The book is organized around a few key ideas: making a good first impression, making a good impression when you speak, being an effective listener, becoming more persuasive, using physical surroundings to your advantage, maximizing adaptability to the situation, and expanding your vision and ideas. These are all good areas to focus on, and few will find that they are equally strong in each one. Once you find your weaker points, the author provides you will simple, effective suggestions for improvement.
He sums up all his thinking in a Platinum Rule: Do unto others as they would like done unto them.
If you want more advanced help in this area, you will find Goleman, Cialdini (Influence), and books on neuro-linguistic programming to be helpful.
The main point is that we should all work on our social effectiveness and comfort. All of us know more than any one of us, and we can accomplish much more together. Enjoy this stallbusting book and have more joy in your life!
22 of 23 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
Tony Alessandra focuses on how to build your charisma by analyzing the seven elements that comprise it: your "silent message," speaking ability, listening skills, persuasive talent, use of time and space, adaptability, and vision. He provides a short quiz you can complete at the beginning of each chapter to identify easily which areas of your charisma need work. Allessandra believes that you don't have to be born with charisma, that anyone can increase his or her level of charisma. He demystifies it in this clearly focused, very readable book. Alessandra probably could write complete books on each of charisma's seven keys. In fact, the section on adaptability is essentially a summary of a book he co-authored, The Platinum Rule. But instead of seven volumes, here is one well-edited book packed full of content. We at getAbstract recommend this book to people who want to improve their charisma, or to understand the tangible aspects of this intangible quality.
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