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The Personal Touch: What You Really Need to Succeed in Today's Fast Paced Business World, by Terrie Williams, Joe Cooney
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Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.
- Sales Rank: #464301 in Books
- Published on: 1996-02-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .68" w x 5.25" l, .65 pounds
- Binding: Paperback
- 256 pages
- ISBN13: 9780446671583
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From Library Journal
Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that combines a distinctive work ethic, with attention to detail, drive, determination, honesty, and integrity.
Copyright 1994 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Munira
Book was in great condition, would order again.
0 of 0 people found the following review helpful.
The importance of connecting!
By Lady Cee Cee
Terrie hit it right with the Personal Touch, She reminds you how important it is to build relationships in business.
0 of 0 people found the following review helpful.
A Pesonal Philosophy of Caring = Success
By Shel Horowitz
When I heard Terrie Williams, publicist to the stars, speak at a conference, I had to go out and buy one of her books, "The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World."
The book was published back in 1994, but her advice is still as fresh, useful--and *underutilized* as it was the day she wrote it.
It's about the way she and other successful entrepreneurs and champions of social causes (including many of her entertainment-industry superstar clients) built their businesses or created results for their agenda--by being nice. Deeply nice. By going above and beyond what anyone would reasonably expect them to do.
While she doesn't position it as an etiquette manual, that's essentially what it is. With step-by-step specific tips that prove, over and over again, that little touches like thank-you notes, holding the door, and jotting a quick note to recognize someone's accomplishment (even if it's not someone you know) pay enormous dividends.
In other words, this book is totally in keeping with the principles of business growth that I discuss in PrinProfit. While Terrie is also very aware and proud of her cultural identity, and positions herself as a role model and mentor to black youth, I see this book as having wider currency, and helpful to anyone who wants to succeed while still maintaining one's humanity.
Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.
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